How to Write Emails That Actually Get Opened?
By Marketing, Uncategorized
Jun 08

How to Write Emails That Actually Get Opened?

Writing emails that can grab attention is crucial. Whether you’re reaching out to potential clients, connecting with professionals, or just trying to engage your audience, you want those emails to get opened, right? Well, you’ve come to the right place!

In this article, we’ll dive into some cool tips and tricks to help you write emails that people can’t resist opening.

Table of Contents


Let’s face it, with so many emails flooding our inboxes, it’s quite difficult to stand out and get noticed. The solution is only one which is,  we need to up our game. But how?

By using some savvy techniques, you can boost your email open rates and make your messages stand out from the crowd. Let’s understand it further.

Why do Email Open Rates Matter?

Before we jump into the nitty-gritty, let’s quickly talk about why email open rates are so important. The open rate tells you how many people actually open your email. It’s a key metric to measure the success of your campaigns. Higher open rates mean more people are checking out your content, which can lead to more conversions and awesome opportunities.

Catchy Subject Lines That Grab Attention

First impressions matter, right? Well, in the email world, the subject line is your chance to make a killer first impression. To grab attention, you gotta come up with subject lines that are catchy and irresistible. Think about using intriguing questions, personal touches, or even a little bit of humor to entice those curious clickers.

Be Personal and Relevant

Nobody likes getting generic emails that feel like they were written for a robot. So, adding a personal touch is a good idea! Address your recipients by their names and make your content relevant to their interests. By segmenting your email list and understanding your audience, you can send tailored messages that hit the bullseye.

Keep It Short and Simple

In our fast-paced world, nobody has time for lengthy emails. Keep things short, sweet, and to the point. Say goodbye to never-ending paragraphs! Instead, use bullet points or numbered lists to make your content more digestible and reader-friendly.

Create a Sense of Urgency

Want your readers to take action pronto? Create a sense of urgency in your emails. Highlight limited-time offers, exclusive deals, or upcoming deadlines. Make them feel like they need to open your email right away and seize the opportunity!

Tell Engaging Stories

We all love a good story, right? So why not incorporate storytelling elements into your emails? Share anecdotes, case studies, or customer success stories that connect with your readers on an emotional level. Engage their imagination and leave them wanting more.

Show Off Your Social Proof

When it comes to influencing behavior, social proof is a game-changer. Include testimonials, reviews, or success stories from happy customers in your emails. Let your readers know that others have benefited from your product or service. It builds trust and encourages them to open your emails with excitement.

Don't Forget the Call to Action

Every email needs a clear and compelling call to action (CTA). Whether you want your readers to visit your website, make a purchase, or sign up for an event, guide them with a strong CTA. Make it stand out by using action-oriented language and showing them the value they’ll get.

Test and Optimize for Success

Writing great emails is a journey, my friend. You gotta test and optimize to find what works best for you. Try different subject lines, content formats, and CTAs. Analyze the metrics like open rates and click-through rates. Learn from the data and keep improving your email game.

Segment and Target Your Audience

One-size-fits-all emails? Nope, not anymore! Segment your email list based on specific criteria. This way, you can send personalized and targeted messages to different groups. It’s like speaking their language and showing them you really get them. This boosts open rates and engagement.

Build Trust and Credibility

Trust is the name of the game. Make sure your emails are professional, error-free, and valuable to your readers. Consistency is key! By delivering high-quality content time and again, you build a reputation as a reliable sender. And guess what? That means more open emails.

Avoid Those Pesky Spam Filters

Ah, spam filters. They can be a real headache. To dodge ’em, avoid using spammy language, misleading subject lines, or excessive capitalization and punctuation. Get to know the best practices for email deliverability so that your emails reach the intended inbox.

Embrace Mobile-Friendly Emails

In a world glued to our mobile devices, your emails better look good on those tiny screens. Optimize your emails for mobile devices. Make sure they’re responsive and have a clean, visually appealing layout. Test them on different devices and email clients for a seamless experience.

Email marketing


And there you have it! Writing emails that get opened is an art worth mastering. By using attention-grabbing subject lines, personalization, storytelling, and all the other tips we’ve covered, you’ll skyrocket your email open rates and rock your email marketing game.


Q: How long should my subject line be? 

A: Keep it short and sweet, ideally under 50 characters. That way, it’s fully visible and captures attention, especially on mobile devices.


Q: HTML or plain text emails? 

A: It depends on your audience and the context. HTML emails allow for more design flexibility, while plain text emails can feel more personal and trustworthy.


Q: Can I use images in my emails? 

A: Absolutely! Visuals can enhance your emails, but don’t go overboard. Too many images may trigger spam filters or cause slow loading times.


Q: How often should I send emails? 

A: It depends on your audience and content. Find a balance between consistency and overwhelming your subscribers. Test different frequencies to see what works best for your audience.


Q: What’s the best time to send emails? 

A: The best time can vary, so test different send times and analyze response rates. You’ll discover the optimal timing for your specific audience and industry.

Comments (2)

  1. Molly Jun 26 2023 - 5:52 am

    I’m truly enjoying the design and layout of your site.
    It’s a very easy on the eyes which makes it much more enjoyable for me
    to come here and visit more often. Did you hire out a designer to create your theme?
    Excellent work!

    • Neha Jan 05 2024 - 1:29 pm

      Thank you so much!

Leave your Comment